Genpact Accelerates Competitive Performance through Radio Analytics Engine

Genpact, a global professional services firm focused on delivering digital transformation, has along with Envision Virgin Racing, launched the latest innovation in bringing critical competitive intelligence to the Formula E team. During each race, drivers and engineers share a range of topics over the radio, from bits of information about energy status and strategy instructions to words of encouragement and frustration. Some conversations are cloaked in code words, while others are plainly spoken. All this chatter represents a massive amount of unstructured data that sounds like noise to the untrained ear or machine. Algorithms usually struggle, but RAE takes this noise and gives it structure through digital analytics and artificial intelligence, helping to reveal important insights that can make the difference between winning and losing.

“The insights from radio analytics make a massive difference. We wouldn’t be able to pull such valuable insights from such high volumes of unstructured data at speed and scale without Genpact’s digital technology and data skills,” said Gil Abrantes, Strategy Engineer, Envision Virgin Racing. “Monitoring competitors allows us to adjust our strategy in real time. If we know when another driver is considering taking attack mode, we can act in advance.”

This intelligence has already driven results, even in the early days of testing in select season 7 races. For example, during the Mexico E-Prix, Envision Virgin Racing driver Nick Cassidy started eighth on the grid. RAE’s insights helped him decide when to use attack mode to overtake his competitors, earning Cassidy a third-place finish, his first first-ever Formula E podium.

“From the boardroom to the racetrack, what’s key to success is having the right insights at the right time. But far too often, information is lost in data, as signals hide in a sea of noise,” said Sanjay Srivastava, Chief Digital Officer, Genpact. “For Envision Virgin Racing, these radio exchanges are a treasure trove of insights, but only if you have the ability to quickly harmonize, analyze, and interpret the vast volumes of data across different sources. We are advancing the frontiers in data engineering, advanced analytics and artificial intelligence to make this happen.”

Originally published at https://cxotv.techplusmedia.com on September 22, 2021.